September 14, 2023 — Recently, Jia Yueting announced the launch of nine robotic products at once—a move that has sparked widespread discussion online.
When Xiao Lei first saw this number, his immediate reaction was: “Is this for real? Nine models?”Many robotics companies—having been established for several years—still haven’t managed to bring nine products to market. Has Faraday Future (FF) raided a robot hive?
Image source: Weibo
On September 20 at 8:00 a.m., FF will host an EAI Robotics “Quad-Core Full Intelligence” new product launch event.
According to Jia Yueting’s own teaser announcement, FF will unveil nine new robotic hardware platforms—all available for immediate purchase upon launch.
The sheer quantity is impressive enough—but even more notable is the breadth of categories covered: humanoid, quadruped, and wheeled-arm robots are all included.
The most significant highlight is the official commercial launch of the All-New Futurist robot. This model has previously appeared in public and serves as the flagship offering within FF’s robotics lineup—now finally hitting the market. However, its exact appearance, performance specifications, and pricing remain under wraps, awaiting full disclosure during the launch event.
Notably, once all nine models enter mass production and deployment, FF will become the U.S.-based company with the most comprehensive portfolio of robotic hardware platforms.
If FF were merely launching nine hardware units, LeiTech’s Xiao Lei BIBI (ID: xiaoleibbb) would consider it unremarkable. But FF’s real differentiator lies in bundling—not just hardware—but four integrated industry-specific solutions alongside the hardware.
These four solutions target K–12 education, scientific research, security surveillance, and inspection & patrol applications, respectively.
Image source: Weibo
What does this mean? It means purchasing a robot no longer entails acquiring a mere “metal box” for you to figure out how to deploy on your own. Instead, FF delivers turnkey implementation services—from hardware installation and software configuration to scenario-specific customization—in one seamless package.
This approach directly addresses a key pain point for many enterprise customers.
Today, many companies’ biggest challenge isn’t affordability—it’s usability. Robots often sit idle after purchase due to lack of operational expertise or capacity for secondary development, ending up as display pieces in corporate lobbies. By upgrading from “hardware delivery” to “solution delivery,” FF significantly lowers the barrier to adoption.
For facilities such as factories, industrial parks, and data centers, this proposition holds considerable appeal—especially as labor costs continue rising. For repetitive tasks like routine patrols and inspections, robots truly offer superior suitability over human labor.
Beyond the products themselves, FF is also making steady progress along its commercialization path.
First, the RoboShare leasing platform is undergoing functional upgrades, with plans to onboard three new partner merchants this month.
Image source: Weibo
For high-cost equipment like robots, leasing is actually a critically important go-to-market strategy. Customers avoid large upfront capital expenditures; instead, they can rent first to evaluate performance—and only commit to purchase if the solution proves effective, dramatically reducing trial-and-error costs.
Clearly, FF is not dabbling here. With nine robots, four bundled solutions, a leasing platform, and supply-chain initiatives all launched simultaneously, this release ranks among the most compelling events in the recent robotics industry landscape.
At this point, some may ask: “Is Jia Yueting now applying his infamous ‘PPT car-making’ playbook to robotics?”
Honestly, such skepticism is entirely understandable—given Jia’s long-standing controversies, the meme “I’ll return home next week” has become synonymous with him. Yet when it comes to robotics specifically, Xiao Lei BIBI (ID: xiaoleibbb) believes a rational, objective assessment remains warranted.
Of course, challenges are plainly evident.
Can FF maintain consistent quality control and meet production demands across all nine models launching simultaneously? That’s the biggest question mark. Second is pricing—if FF can deliver competitive pricing, it stands a far better chance of gaining traction. Finally, manufacturing costs and supply-chain maturity in the U.S. still lag behind those in East Asia.
Regardless, Jia Yueting has undeniably raised industry expectations to unprecedented levels. Unveiling so many new products at once makes this one of the most anticipated robotics launches in recent memory.
Finally—do you think Jia Yueting can succeed in the robotics arena? Feel free to share your thoughts in the comments below.
